Why it's a good idea to learn WordPress as a web editor

WordPress is one of the world's most popular platforms for creating and managing websites. If you take the time to learn it, it will be much easier to keep your website updated and relevant. Read on for a quick introduction to WordPress' features, capabilities and benefits.

Why WordPress is worth its weight in gold

The main advantage of learning WordPress is that you become 100 percent independent as a web editor. It gives you the freedom to customize your content at any time, without being dependent on others. Whether you want to publish a new article, update images, or adjust text on your website, you can do it yourself right away. With more in-house knowledge of website management, you can use your resources more effectively elsewhere in your business. 

WordPress also includes the tools you need to optimize your content for search engines. You can easily add SEO-friendly titles, descriptions and keywords to help you rank higher in Google. This is how you increase your online visibility, attract more traffic to the website, and increase the number of potential leads clients . That's how the income comes from. 

The digital landscape is changing rapidly, as are user preferences and marketing trends. But with knowledge of WordPress, you can quickly adapt your website to meet new trends and needs. 

What's the deal with Gutenberg? 

Gutenberg, also known as the block editor in WordPress, is a revolutionary update that makes it super easy to create and edit pages and posts. Gutenberg uses a so-called block system to add and edit content. A "block" can be a text box, image, video or other type of content. The system is user-friendly and intuitive, even for those who are not particularly technically inclined. Just click and drag blocks to build your pages exactly the way you want them.  

Every block in Gutenberg can be customized exactly as you wish. You can change colors, fonts, sizes, and more. This gives you full control over how your content looks and allows you to create unique and exciting pages that stand out. 

There are also plenty of additional, more advanced blocks you can add to extend the functionality of your website. From contact forms and social media integrations, to intricate galleries and built-in maps. The possibilities are almost endless. This means you can tailor your website to meet whatever needs you and your customers may have. 

Posts vs. pages: What's the difference? 

One of the most important aspects of WordPress is understanding the difference between the different post types, such as posts and pages. 

Posts are ideal for dynamic content that is frequently updated, such as blogs, news and other types of information that are posted and changed frequently. Posts can be organized with categories and tags, making it easier for readers to find relevant content. This also helps with SEO, as well-organized posts can rank better in search engines. The publication date is important for posts, which are displayed in chronological order so that your readers find the most recent posts first. 

Pages , on the other hand, are intended for static, permanent content that rarely changes - mainly your regular web pages. Typical examples are "About us", "Contact us" and the like. They're also an excellent choice for temporary promotional pages, such as sales or special offers (often linked to via ads). Customize them to highlight the campaign content and remove or change them when the campaign is over. 

Pages can also make use of a hierarchy. This means that you can create subpages that help you organize your content in a logical way and are easier for visitors to navigate.  

To get the most out of WordPress, it's important to know how to use the different post types effectively. It allows you to organize and present your content in a way that best serves your goals and the needs of your readers. 

Dekode helping you on your way 

Does that sound a bit much? We know that it can feel overwhelming to get to grips with a completely new platform, user-friendly or not. That's why we offer training in both WordPress and Gutenberg after we've delivered your website. We'll show you how to use the tools in the best possible way, so you'll be well-equipped to manage the website yourself after it goes live. 

This is what we go through in a training in WordPress Admin Backend 

• Introduction to WordPress:
  An overview of the WordPress ecosystem, review of the dashboard, the difference between posts and pages, and basic settings. 

• How to work in the Gutenberg Block Editor:
  Introduction to Gutenberg, creating pages and posts with blocks, customizing and formatting blocks, and using advanced blocks and additional blocks. 
• How to work with posts:
  Creating and publishing posts, using categories and tags, optimizing posts for SEO, and using the media library for images and videos. 
• How to work with pages:
  Creating and publishing pages, using page hierarchy, customizing permalinks, and using blocks in Gutenberg. 
• How to manage your media library:
  Upload and manage images and videos, optimize media files for web, and use media files in posts and pages. 

We also talk about plugins and extensions, security and maintenance, as well as other advanced features and customizations 

In other words: If you want full control of your digital presence, it's time to learn WordPress. With Dekode on your team, you'll be a pro in no time!