Telenor: Bruk Hue – interactive teaching

Bruk Hue started as a school tour in 2009, where schools were visited by Bruk Hue who engaged with lectures and teaching programs. The challenge was that it was not possible to visit all the interested schools, or to reach all the pupils nationwide as long as the school tour format remained. The challenge was to create a new program that could be run digitally with the potential to reach all primary school students.

The solution was to create an interactive educational program consisting of separate parts for students, teachers and parents. Students were given tasks in the form of following an interactive movie, where their choices along the way would affect the story and the outcome. Teachers could then show what choices the class had made, and then talk about the topic with the students.