ANSA: New identity, new website and very happy students
ANSA is an organization for Norwegian students abroad. Since the 1950s, ANSA has worked to safeguard the interests of Norwegian students abroad and provide information about international study opportunities. A well-known brand, former students in particular have positive and strong associations with the organization.
The challenge
When ANSA came to Dekode in 2022, the website no longer reflected the organization. The visual identity was outdated, the content was poorly structured and the CMS itself was inflexible. This prevented ANSA from appearing relevant and up to date. In addition, ANSA wanted to communicate more clearly to the potential target group, which consists of students who do not know what opportunities there are in studying abroad.
The result
The new website has a visual language with more lush and energetic colors than before. Images and compositions have been carefully selected to be relevant to the target audience. Studying abroad should be fun! The front page is designed to make it easy for visitors to get started. From a business point of view, it is important for ANSA to sell membership and insurance. Clear entrances to these services have been created in a number of places and the landing pages have been adapted and optimized for conversion.
We delivered
- Consulting services
- Design
- Development
- Content strategy
- Project management
"For ANSA, the collaboration with Dekode has been absolutely fantastic throughout the process. They took the time to get to know us well as an organization before we even started working on the website.
This meant that they had an incredibly good insight into our customer group and their needs, and thus delivered a product that met our expectations. We are very happy with our new website!
Hanne Refsdal, Secretary General
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