Digital platform for Norway's fourth largest LO confederation

The Styrke union is LO's fourth largest union, with 80,000 members in oil, gas, land industry, management and technology. Styrke is the result of a merger of the former Industri Energi (IE) and the Federation for Management and Technology (FLT). 

Customer:
Strength
Year:
2024
Comprehensive digital platform that reflects Styrke's new identity. 
Wholeness
Effective content migration ensured that historical material and academic content were preserved and made accessible. 
Migration
Technical solution adapted for further development, integrations and targeted digital communication. 
Future

Project overview

Universal design
Digital Strategy
Large-scale WordPress
Design system

The challenge

Two established organizations were to become one – with a common name, profile and digital solutions. The launch date was imminent, and the name and profile decision had not yet been made. The association wanted a partner who could not only deliver technically, but who could also lead the digital process independently to ensure progress. 

Process

To secure the best possible partner, existing digital agencies had to convince IE and FLT who was most suitable to continue on the journey. Dekode was preferred as we could take ownership of the entire delivery – from consulting and design to technical implementation. The work began at the end of March 2024. The project was planned and implemented in parallel with the work of Tibe, who developed a new brand platform and visual identity. 

Dekode coordinated closely with all involved parties, including IE, FLT and Compendia (CRM provider), and set up a flexible progress plan that took into account changes in the naming process. The project was complex as the launch date was imminent, in parallel with the name and profile not being decided. We therefore had to work strategically with the parts of the project that were not blocked by this. 

Result & effect

The new website styrke.no was launched in September 2024 – just over five months after the project started. The launch brought together all content from two major federations in one modern, user-friendly and profile-appropriate solution.

Main prizes

  • Comprehensive digital platform that reflects Styrke's new identity. 
  • Effective content migration ensured that historical material and academic content were preserved and made accessible. 
  • Technical solution adapted for further development, integrations and targeted digital communication. 
  • Positive reception internally from both associations, and strengthened trust in Dekode as a supplier. 

 

Thank you also for the very good cooperation with you in 2024! Not only with the website, but I also hear from the group working on the shop steward portal that they particularly praise the meetings with you. That is very good, considering that they were skeptical for a long time and would rather use the other supplier they had been in contact with.

Johnny Håvik, Head of Department, Communications Department 

Ready to strengthen your membership organization?

Contact us for a no-obligation chat and find out what we can do for you.

Tone S. Alenvret
Advisor
+47 928 54 616